Transferology assists advisors, students, and parents in making educated decisions when transferring credit. Students can enter coursework and instantly see how credits transfer to member institutions. For those of you who are already in the network, or thinking about joining, here are 3 strategic ways you can maximize your Transferology purchase.
#1 Get Discovered (& Stay Competitive) Utilizing the Popular Courses Report
Popular Courses is a report that displays the courses students want to transfer to your institution, with the most searched courses listed first. By focusing on which courses students are actually taking and transferring from a particular feeder school, as opposed to guessing (i.e., choosing from the whole catalog or looking for general studies indicators), you can use this list to build fewer rules that reach more students. As a result, you actively push your institution to the top of search results. Defining rules for even the top 20, 30, or 50 student queries in the Popular Courses report for a specific feeder school will provide answers for the majority of the transfer traffic from that school.
#2 Save Advisors Time with Replacement Courses
Transferology isn’t just for students looking to transfer all of their credits to another school. How often do your students contact advisors and the Registrar’s Office to ask if a course offered at a local community college will transfer back for credit? How often are classes at capacity but there are students who really need that class to stay on track — so you recommend they pick it up somewhere else? The Find a Replacement Course function is a reverse lookup, and helps students locate the courses you’ve said will transfer “back” to your institution. Encourage current students to use Transferology to find courses to pick up over the summer, to find an alternative if your classes are full, or if they need to save money and take a class somewhere else.
#3 Control the Conversation with Referral Links and Badges
If your school is part of the Transferology network, we’ve provided some marketing tools so you can Promote Your School. And you should! Students will undoubtedly visit your website, social media pages, or contact you directly about transferring. If students are searching for answers, it’s important your institution is visible in the results. By default, when a student visits Transferology.com, school matches are displayed from highest to lowest match percentage. To ensure your school has top visibility among those in list of school matches, just use your Student Referral Link or a Student Referral Badge and it will guarantee you school has the top spot in the search results when students use your link!
The Referral Link is a unique URL you can use to hyperlink text or use in ads. Here are a few examples:
- On your website page: “Login to Transferology to see how your courses will transfer, and contact us with any questions.”
- In staff email signature: “See how your courses transfer to Collegesource University”
- When purchasing a Facebook or Google, use your personalized Student Referral Link to increase site traffic
The Referral Badge is another great option; it combines an image with the referral link. When students click the referral link or badge image, they will see your institution at the top of their match results, regardless of the percentage of matching courses you offer.
Are there other ways you’re leveraging Transferology? Let us know in the comments!